22 Aug 2010

Facebook Places: The Real Target Is Yelp. (What's The Best Social Network Target for Your Business?)

Most of the attention paid to Facebook Places, the new location feature that the social network launched on Thursday, has focused either on the privacy implications of the service or on the impact it could have on location-based startups such as Foursquare (which some have said they expect to be "crushed" by the new feature). Facebook's real focus with this launch, however, isn't individual users or even Foursquare: Instead, it sees Places as a way into the local business and local advertising markets, and the company with the target painted on its back is Yelp.

Google Places, Facebook Places, Foursquare Location Layers & Mayors. Having trouble keeping up? Will Yelp have to partner with Gowalla or another smaller check-in startup to stay ahead of the million-business-pages-strong Facebook checkin tsunami? What is your business doing to get listed in all of the social network places? Why should you even consider spending your valuable time or marketing dollars on something like this Facebook Places or Yelp or Foursquare advertising or promotion? Drop me a note at brent[at]stirgroup.com and I'd be happy to answer your questions or setp a time for a free phone consultation to discuss your business and whether getting on the Facebook / Yelp / Foursquare / Gowalla check-in marketing train is right for your business, products or services.

6 Jul 2010

Local Businesses: Enhance Your Local Search Listings with Social Media - Local Search and Social Media Marketing

Many consumers are learning more about their favorite businesses through social media networking sites.  What does this mean for your local business?  If you are not participating in social media, you are missing a critical way to engage with current and new customers and boost your online identity and visibility.  

30 Apr 2010

Facebook: Into the Open Graph - The Day the Internet Went Social - Social Internet Marketing

Facebook CEO Mark Zuckerberg doesn't shy away from grand promises. At the release of Facebook's ill-fated Beacon content-sharing platform in November 2007, he called it a once-in-a-century shift in media. Last week, he made another grand pronouncement, this time when introducing Open Graph, Facebook's audacious plan to serve as the de facto social operating system for the Internet. The new system, he said, is "the most transformative thing we've ever done for the Web.

Need help cutting through the clutter with social networks and social media marketing? Contact the social media marketing experts at 11 Marketing today http://www.11Marketing.com or email brent [at] stirgroup.com for a free social media marketing consultation

23 Apr 2010

Facebook May Not Be Skynet, but It Is Getting Smarter, and That's Bad for Google - Facebook Marketing Strategies

This is all a very big deal if it's successful. Bigger than you think. And It makes Facebook a direct competitor to Google. Facebook has managed to succeed where Google has failed -- turning your social behavior into actionable intelligence. Google's major attempts at insights into web-wide consumer behavior (Orkut, FriendConnect, Checkout, Buzz) have not had anything close to the success that the Facebook platform has had.

Need help developing and implementing facebook marketing campaign including Facebook marketing strategy, Facebook page development, custom Facebook landing pages, facebook video, facebook app design or facebook pay per click or cpm ad campaigns? Contact Brent Purves at Stir Communications Group today at brent [at] stirgroup.com http://www.BrentPurves.com http://www.StirGroup.com

BrentPurves.com's Posterous

Brent Purves is a Vancouver Internet marketing consultant & social media marketing strategist for businesses in Canada, USA and around the world. Learn more at Stir, an online marketing, advertising & web solutions agency.

http://www.BrentPurves.com
http://www.StirSolutions.com

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Brent Purves