Vancouver Internet Marketing Social Media Marketing Consultant Canada

Mentos UP2U, its first stick gum sold in this country, the initial advertising efforts will be focused in social media like Facebook.

For instance, the new gum already has a Facebook fan page, at facebook.com/up2u, which more than 95,900 people have indicated they “like.” The first 1,000 visitors who clicked on the “like” button got free gum in a promotion that began on June 13 and ended on Wednesday.

Plans call for an invitation to be made next month on the fan page, asking those who “like” the new product to provide the name of friends they would want to receive samples.

How many free social media mentions can you get out of one stick of gum? Let's wait and see. What's your company doing to make creative use of custom Facebook pages and online buzz to promote your brand, product or services? Need help developing a social media strategy? We can help. Contact us at http://www.stirsolutions.com/social-media today.

There's been a ton of buzz about a study about the power of Twitter to predict the stock market. That's not the only Twitter-business connection.

Loic Venance | AFP | Getty Images A new report finds that social media has a huge impact on buying habits. Consumers are checking in with friends on Twitter and Facebook before they buy.

A new report finds that social media has a huge impact on buying habits. A full 45 percent of consumers check with friends on the likes of Facebook before they buy.

That means individuals can impact many more of their friends' purchases than ever before — "word of mouth" is now a much more powerful, fast-moving Tweet or status update.

Retailer Urban Outfitters has made the Facebook Like button central to the way the company is marketing its products online. Visitors to the Urban Outfitters web site are now greeting by a large thumbs up asking them to “See our most Liked items.”

The company had installed the Like button by its products on the company web site and this new feature is essentially a grouping of the most Liked items into one place.

What's not to like with the Facebook Like button. It's great to see creative new uses of the Like button. Soon, I'd guess, smartphones will be able to sense other smartphones around them and you'll be able to click "Like" regarding that person who's in the same physical space as you. For now, however, we're stuck liking web pages and and sweaters.

So you want to launch a book, an album, promote a play, market a new movie or advertise your business.

In traditional mass media marketing you will find that  many different marketing channels are used as part of the marketing strategy to get the word out there, to ensure that the “Word Of Mouth” is happening and that vital buzz is generated as people  share the latest news with their groups and networks about a great movie or music whether that be off line or online.

Need help getting the word out in as many channels as you can in a way that is most cost effective and appropriate for your brand or business? Drop me a note at brent[at]stirsolutions.com or call me for a free social media marketing consutation here in Vancouver at 604-847-3447 ext 104.

ScreenScape

Description

Use ScreenScape to bring foursquare to life in your venue. ScreenScape offers easy-to-operate, inexpensive digital signage for venue operators of all sizes. Foursquare venues can now use ScreenScape to promote their specials on screens inside their venue. The ScreenScape foursquare widget can be used to highlight up-to-the-minute: Mayor Status, Foursquare Specials, Here Now stats, Total Check In stats and more. Take your window cling up a notch! Use a ScreenScape powered display and say to your customers: “Hi, we’re on foursquare and have we got a great deal for you!”

Screenshots

Interested in doing more than having a sandwich board on the sidewalk in front of your business in Vancouver that says "Free drink for Foursquare Mayor" ? Check out http://www.ScreenScape.net . If you're a hotel or restaurant or even a college or university consider how you might be able to take advantage of using screenscape at one or more of your locations. Here's a University of PEI case
http://screenscape.net/upei

Many consumers are learning more about their favorite businesses through social media networking sites.  What does this mean for your local business?  If you are not participating in social media, you are missing a critical way to engage with current and new customers and boost your online identity and visibility.  

Lionsgate, in association with Initiative’s Innovation team, has partnered with Foursquare to promote the upcoming action-packed movie The Expendables. This promotion marks the first time that a studio has partnered with local businesses through Foursquare to offer themed special offers.

Now online coupon purveyor Groupon brings you Josh Stevens, who has forgone money and a stable home to live for a year exclusively on electronic coupons, putting his every move on Twitter, Facebook and a personal blog.

Underpinning these three stunts is a marketing strategy that a growing number of companies want to leverage: using social media to attract attention and give brands a personal touch.

I wonder if the next generation of fridges will have a touch screen on the outside of the door that allow you to "Like" (a la Facebook) products presently existing in your kitchen (aided by rfid in each product package). Perhaps I could quickly rate or review any product as well either via webcam in the screen, just audio, or by typing a quick message on the touchscreen - and perhaps I'd be motivated to provide feedback by the companies that make the products by earning points for each review which can be redeemed for other products. Actually, there'll probabaly be an iPhone app that comes out sometime soon that, using a new rfid reader, would allow you to rate any product in your entire home -- perhaps Yelp will strive to carve out more market share and leave the Foursquare-Gowalla-Facebook-Twitter crowd in the dust by integrating this kind of product "check in / review" feature. Where does stickybits fit into all of this? Maybe that concept will simply be replaced by my iphone's camera being able to take a picture of any product and then recognize it (as we are already seeing happen with book covers, CD covers etc. Why not recognize every human as well and check in to them and rate them? Maybe being Mayor or Duke of a location (or person? new meaning to "I own you") won't be as easy as checking in every time you walk or drive by your favorite coffee shop. Perhaps it will (or should) also be be based on one's social score. You gotta be liked by others who have also checked into a location in order to rank high in that place. SERPS are for websites that rank high. What would my
my human media HRP or HERP SRP or SHERP (Human Ranking Position or Human Engine Ranking Position or Social Ranking Position or Social Human Ranking Position) be Starbucks in this scenario? Give me a dollar off my Frappucino, baristaman, everyone here likes them and me and thinks I deserve one.

AllFacebook said the statement and the search results were indicative of Facebook moving forward on a plan to build a semantic search engine, where "likes" would replace inbound links as a measure of a particular Web page's ranking. The blog concluded that SEO operative would soon begin using "like baiting," as opposed to link baiting, to attract traffic.