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Menthos is making great use of social media marketing to promote its new gum UP2U. They have collected over 95,000 likes on Facebook already, with the first 1000 visitors who liked their page receiving free gum. Explore the custom Facebook landing page there that incorporates interactivity and opportunity to watch their promotional Youtube video: http://www.facebook.com/up2u?sk=app_100110883414355 They'll be building additional buzz in the next phase as they ask their Facebook fans to recommend their friends who might like to also receive a sample. How many free social media mentions can you get out of one stick of gum? Let's wait and see. What's your company doing to make creative use of custom Facebook pages and online buzz to promote your brand, product or services? The NYTimes article:

Mentos UP2U, its first stick gum sold in this country, the initial advertising efforts will be focused in social media like Facebook.

For instance, the new gum already has a Facebook fan page, at facebook.com/up2u, which more than 95,900 people have indicated they “like.” The first 1,000 visitors who clicked on the “like” button got free gum in a promotion that began on June 13 and ended on Wednesday.

Plans call for an invitation to be made next month on the fan page, asking those who “like” the new product to provide the name of friends they would want to receive samples.

How many free social media mentions can you get out of one stick of gum? Let's wait and see. What's your company doing to make creative use of custom Facebook pages and online buzz to promote your brand, product or services? Need help developing a social media strategy? We can help. Contact us at http://www.stirsolutions.com/social-media today.

To spread the word about a new skin-care salon in West Seattle, owner Karen Jahn got her social-media act together and hired a publicist to reach out to several hundred customers on Facebook and Twitter.

Through teaser messages, fans of Jahn's Wax Bar in Ballard were told about the cross-town opening and given a chance to win weekly prizes.

"I don't know if we got many new clients out of it," said Jahn, who spent more than $800 on the monthlong promotion. "But we got more people to follow us, and now more people are aware of the Wax Bar."