30 Jun 2011

UP2U Gum Builds Buzz in Social Media - Custom Facebook Page Marketing

Menthos is making great use of social media marketing to promote its new gum UP2U. They have collected over 95,000 likes on Facebook already, with the first 1000 visitors who liked their page receiving free gum. Explore the custom Facebook landing page there that incorporates interactivity and opportunity to watch their promotional Youtube video: http://www.facebook.com/up2u?sk=app_100110883414355 They'll be building additional buzz in the next phase as they ask their Facebook fans to recommend their friends who might like to also receive a sample. How many free social media mentions can you get out of one stick of gum? Let's wait and see. What's your company doing to make creative use of custom Facebook pages and online buzz to promote your brand, product or services? The NYTimes article:

Mentos UP2U, its first stick gum sold in this country, the initial advertising efforts will be focused in social media like Facebook.

For instance, the new gum already has a Facebook fan page, at facebook.com/up2u, which more than 95,900 people have indicated they “like.” The first 1,000 visitors who clicked on the “like” button got free gum in a promotion that began on June 13 and ended on Wednesday.

Plans call for an invitation to be made next month on the fan page, asking those who “like” the new product to provide the name of friends they would want to receive samples.

How many free social media mentions can you get out of one stick of gum? Let's wait and see. What's your company doing to make creative use of custom Facebook pages and online buzz to promote your brand, product or services? Need help developing a social media strategy? We can help. Contact us at http://www.stirsolutions.com/social-media today.

10 Aug 2010

Why a Multi Channel Social Media Marketing Strategy Creates More Buzz

So you want to launch a book, an album, promote a play, market a new movie or advertise your business. Multiple Social Media Marketing Channels

In traditional mass media marketing you will find that  many different marketing channels are used as part of the marketing strategy to get the word out there, to ensure that the “Word Of Mouth” is happening and that vital buzz is generated as people  share the latest news with their groups and networks about a great movie or music whether that be off line or online.

Need help getting the word out in as many channels as you can in a way that is most cost effective and appropriate for your brand or business? Drop me a note at brent[at]stirsolutions.com or call me for a free social media marketing consutation here in Vancouver at 604-847-3447 ext 104.

BrentPurves.com's Posterous

Brent Purves is a Vancouver Internet marketing consultant & social media marketing strategist for businesses in Canada, USA and around the world. Learn more at Stir, an online marketing, advertising & web solutions agency.

http://www.BrentPurves.com
http://www.StirSolutions.com

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Brent Purves