Vancouver Internet Marketing Social Media Marketing Consultant Canada

Twitter is a global platform with more than 60% of users outside the United States and one way B2B companies can grow their business is to monitor and engage with customers and prospects in other languages. In some instances that means reading and writing tweets in languages that you do not understand. There are a variety of tools that embed translation into their interface, and here are some of the most popular.

Review of Tweet Translation services available in Tweetdeck, Hootsuite, Twaitter, Tweetmeme.

In the realm of marketing, Gatorade is probably best known for splashy commercials featuring some of the world’s most famous athletes. However, a new effort behind the scenes of the PepsiCo-owned sports drink maker is putting social media quite literally at the center of the way Gatorade approaches marketing.

The company recently created the Gatorade Mission Control Center inside of its Chicago headquarters, a room that sits in the middle of the marketing department and could best be thought of as a war room for monitoring the brand in real-time across social media.

Going beta isn’t just for the tech industry anymore. In tech, it’s common for an incomplete version to be rolled out months—sometimes years—before the official release. The idea behind going beta is that consumer feedback can improve a product and avoid potential missteps. But in the past two years or so, various marketers outside the segment, including Ford, Procter & Gamble, PepsiCo and Kellogg, have adopted the practice by, in effect, releasing beta versions of their products or at least their marketing campaigns in an effort to solicit customer feedback and build buzz.

Recently, social media has become the launch pad for several products, including:

E-mail marketing giant Constant Contact has acquired NutshellMail, a service that lets businesses track and post updates to social media sites like Facebook, Twitter and LinkedIn via e-mail.

It's a mashed up world where pretty much everything will be social media enabled -- so much so that we'll soon stop calling it social media because most sites and tools online will come socialmediafied by default.

Social media and e-mail marketing work differently.
Social media gives public conversations a forum. Anyone with an opinion, content or a link to share can join the conversation. It's fast, fluid, timely and interactive. It's also fleeting. That's where social media and e-mail communications differ. Your posts on social media websites flow downstream with all the other messages. If you tweet in the morning and your customer logs on in the afternoon, that follower may miss out on what you had to say.

On the other hand, e-mail offers a more intimate level of contact with your customers. When someone opens your e-mail newsletter, you have a quiet moment of her time.

These are five great, basic tips to be where your customers are, use your email lists to build your social media presence, repurpose your content, and use social media to invite people to your website or blog or to sign up for your email newsletter.

Cross pollinate and milk your content for all it's worth in all of your channels. If you write something ask yourself where else you can use that same content in the same or slightly revised format or context or medium.

PolicyTool is a policy generator that simplifies the process of creating guidelines that respect the rights of your employees while protecting your brand online.*

It's easy. The streamlined process simply requires you to answer a brief questionnaire and provides you with a complete Social Media Policy customized to your company.

Nice simply social media policy tool builder. You can try it and just put junk into the fields to see what the end product looks like.

Lili Cheng, General Manager of Microsoft's Fuse Labs, announced the debut of Spindex, the company's stab at a dynamic social media aggregation tool.

Aimed at bringing together the varied strands of a personal web at each point of a user's online experience, Spindex is currently only available in a tech preview.

Here are the top 11 predictions for what social media will look like in 2012 (based on a full presentation which is available on my blog). Some of these items exist today in their early stages, but this list is about what I believe will become the norm in 2012. Ultimately, share of voice, point of view and community influence will be more important than brand ownership -- and marketers will need to get over it if they want to stay relevant in 2012.

While new businesses should certainly take advantage of social networking, here are a few tips to help avoid social media overload:

Wildfire’s platform makes it relatively easy for marketers to create attractive, branded social media marketing campaigns (e.g. sweepstakes, contests, coupons, giveaways, quizzes, virtual gift campaigns and more) and to simultaneously publish them on Facebook fan pages, on company websites (integrated with Facebook Connect) and on Twitter.

Need help with your social media marketing campaign? Contact social media marketing consultant Brent Purves today at http://www.BrentPurves.com or email brent [at] stirgroup.com http://www.11Marketing.com