- Display advertising is growing faster than search advertising. Estimates suggest that display will be a bigger ad category by 2015.
- Mobile search is still relatively small compared to traditional search marketing. This provides opportunity to advertise cheaper until smartphone penetration further increases and mobile advertising rates increase.
- Mobile advertising isn’t ideal for every business. It’s better suited, for example, for a restaurant where potential customers are on the go and making last minute decisions via their smartphones vs auto marketers whose potential customers make slower decisions and do more research
- Keywords cost more now than they did only a few years ago, so with the same budget you can now purchase fewer keywords. The good news, however, is that the technology is getting more sophisticated. Google can serve better performing search ads higher in paid rankings potentially enabling you to get more leads
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