Vancouver Internet Marketing Social Media Marketing Consultant Canada

Bing, with the help of Facebook, will now deliver search results that are informed and focused by information the search engine borrows about you and your friends from Facebook.

Here’s how Microsoft describes how it works: If you're looking online for a movie to watch, just searching “new movies” seldom delivers a movie you’ll actually want to see. Using “instant personalization” features from Facebook, Bing will now be able to consult the tastes of your friends on Facebook to deliver a search result containing movies you are more likely to enjoy.

AllFacebook said the statement and the search results were indicative of Facebook moving forward on a plan to build a semantic search engine, where "likes" would replace inbound links as a measure of a particular Web page's ranking. The blog concluded that SEO operative would soon begin using "like baiting," as opposed to link baiting, to attract traffic.

When Facebook launched its Open Graph protocol in April, blanketing the Web with "like" and "recommend" buttons, it seemed obvious that one of the company's goals was to use the resulting behavioral data to power a social search engine—one based on likes instead of links.That process is now well under way, as a report at AllFacebook notes. The company has confirmed that all Web pages that use the network's open graph plug-ins show up in the social network's search results in the same way traditional Facebook pages do, as described by Chief Executive Mark Zuckerberg in his keynote at the F8 conference.

Sites like YellowPages.com, Yelp.com and others that are showing up in Facebook's search results may become part of the new social media optimization default toolset. Is your business listed in the key social media networks to help you rank in Facebook's search results (fbserps)?