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Menthos is making great use of social media marketing to promote its new gum UP2U. They have collected over 95,000 likes on Facebook already, with the first 1000 visitors who liked their page receiving free gum. Explore the custom Facebook landing page there that incorporates interactivity and opportunity to watch their promotional Youtube video: http://www.facebook.com/up2u?sk=app_100110883414355 They'll be building additional buzz in the next phase as they ask their Facebook fans to recommend their friends who might like to also receive a sample. How many free social media mentions can you get out of one stick of gum? Let's wait and see. What's your company doing to make creative use of custom Facebook pages and online buzz to promote your brand, product or services? The NYTimes article:

Mentos UP2U, its first stick gum sold in this country, the initial advertising efforts will be focused in social media like Facebook.

For instance, the new gum already has a Facebook fan page, at facebook.com/up2u, which more than 95,900 people have indicated they “like.” The first 1,000 visitors who clicked on the “like” button got free gum in a promotion that began on June 13 and ended on Wednesday.

Plans call for an invitation to be made next month on the fan page, asking those who “like” the new product to provide the name of friends they would want to receive samples.

How many free social media mentions can you get out of one stick of gum? Let's wait and see. What's your company doing to make creative use of custom Facebook pages and online buzz to promote your brand, product or services? Need help developing a social media strategy? We can help. Contact us at http://www.stirsolutions.com/social-media today.

Earlier this month Microsoft and Facebook announced a new partnership that essentially makes Bing a social search engine. Danny Sullivan has written a great overview, but basically if you’re logged into Facebook and use Bing, you’ll now see results which are based on content viewed and shared by your Facebook friends: in this way, “Likes” start to gain the same value as links in the old search algorithm.

Bing & Facebook Together

Here we go. Add Like building to your Link building campaigns.