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Have you noticed that Facebook's news feeds have changed? Do you like the change?
Colorado-based Vail Resorts is launching a new location-based social media service at its many mountain destinations--some of which are the largest in the U.S. Called EpicMix, the service acts as a cross between Nike+ and Gowalla, and enables users to check-in on the slopes through Facebook Places to earn pins and rewards for various skiing accomplishments, view the location of friends and family on the mountain, and track ski routes and vertical feet traveled. Vail's EpicMix is an innovative use of social media, showing that it's not just a tool confined to big cities or national companies, but has a more intimate application too on a hyper-local level.
Using an RFID chip embedded into lift passes, a skier's journey is captured through every scan it receives on the mountain. No smartphones are required--check-ins are automatic and can be accessed at anytime online or through EpicMix's mobile app for the iPhone, Android, and other devices.
Looking to plug social media into your resort's online or offline marketing strategy? Contact us today for a free 30 minute resort social media marketing consultation today here: http://stirsolutions.com/consultation Read about our social media marketing services here: http://stirsolutions.com/social-media
Most of the attention paid to Facebook Places, the new location feature that the social network launched on Thursday, has focused either on the privacy implications of the service or on the impact it could have on location-based startups such as Foursquare (which some have said they expect to be "crushed" by the new feature). Facebook's real focus with this launch, however, isn't individual users or even Foursquare: Instead, it sees Places as a way into the local business and local advertising markets, and the company with the target painted on its back is Yelp.
Google Places, Facebook Places, Foursquare Location Layers & Mayors. Having trouble keeping up? Will Yelp have to partner with Gowalla or another smaller check-in startup to stay ahead of the million-business-pages-strong Facebook checkin tsunami? What is your business doing to get listed in all of the social network places? Why should you even consider spending your valuable time or marketing dollars on something like this Facebook Places or Yelp or Foursquare advertising or promotion? Drop me a note at brent[at]stirgroup.com and I'd be happy to answer your questions or setp a time for a free phone consultation to discuss your business and whether getting on the Facebook / Yelp / Foursquare / Gowalla check-in marketing train is right for your business, products or services.
Social-networking giant Facebook has entered the check-in world.
Facebook executives on Wednesday announced the launch of Facebook Places, which -- similar to services such as Foursquare and Gowalla -- will allow people to use the GPS on their mobile phones to let friends know exactly where they are.
Facebook Places is available immediately in the United States through the latest version of Facebook's iPhone app and, for other advanced mobile phones, through the company's site for advanced mobile devices, executives announced at Facebook's headquarters in Palo Alto, California.
Now online coupon purveyor Groupon brings you Josh Stevens, who has forgone money and a stable home to live for a year exclusively on electronic coupons, putting his every move on Twitter, Facebook and a personal blog.
Underpinning these three stunts is a marketing strategy that a growing number of companies want to leverage: using social media to attract attention and give brands a personal touch.
I wonder if the next generation of fridges will have a touch screen on the outside of the door that allow you to "Like" (a la Facebook) products presently existing in your kitchen (aided by rfid in each product package). Perhaps I could quickly rate or review any product as well either via webcam in the screen, just audio, or by typing a quick message on the touchscreen - and perhaps I'd be motivated to provide feedback by the companies that make the products by earning points for each review which can be redeemed for other products. Actually, there'll probabaly be an iPhone app that comes out sometime soon that, using a new rfid reader, would allow you to rate any product in your entire home -- perhaps Yelp will strive to carve out more market share and leave the Foursquare-Gowalla-Facebook-Twitter crowd in the dust by integrating this kind of product "check in / review" feature. Where does stickybits fit into all of this? Maybe that concept will simply be replaced by my iphone's camera being able to take a picture of any product and then recognize it (as we are already seeing happen with book covers, CD covers etc. Why not recognize every human as well and check in to them and rate them? Maybe being Mayor or Duke of a location (or person? new meaning to "I own you") won't be as easy as checking in every time you walk or drive by your favorite coffee shop. Perhaps it will (or should) also be be based on one's social score. You gotta be liked by others who have also checked into a location in order to rank high in that place. SERPS are for websites that rank high. What would my
my human media HRP or HERP SRP or SHERP (Human Ranking Position or Human Engine Ranking Position or Social Ranking Position or Social Human Ranking Position) be Starbucks in this scenario? Give me a dollar off my Frappucino, baristaman, everyone here likes them and me and thinks I deserve one.
Digg founder Kevin Rose posted a tweet over the weekend saying: "Ok, umm, huge rumor: Google to launch facebook competitor very soon "Google Me", very credible source."
I'm not sure what the function of typing "umm" into a tweet is, but if true this rumor could prove, umm, earth-shaking.
Is Amazon.com trying to be the new Facebook? You might think so after reading the e-commerce giant's new patent for a "social networking system."
The U.S. patent, granted June 15, "provides a mechanism for a user to selectively establish contact relationships or connections with other users" and "automatically notify users of personal information updates made by their respective contacts."
Yusuf Mehdi, Senior Vice President of Microsoft's Bing search engine announced today the launch of a new social portal that will produce real-time results from both Facebook and Twitter. The site, which will be live later today, will be found at bing.com/social and will be "the first search experience integrating the full Facebook firehose," according to Microsoft.
Bing has featured a Twitter portal for social search, and by adding Facebook results the search engine is stepping up its real-time search game to include results from both services. The Facebook results include both information from public pages, as well as popular shared links from users with appropriate privacy settings for public sharing. Bing also helps you quickly scan the social links by including an excerpt from the link in context within the results.
brentpurves
- How long will it take for this Twitter post to show up in the new Bing Social Search Results? #bing http://ow.ly/1XoQP
Yusuf Mehdi, Senior Vice President of Microsoft's Bing search engine announced today the launch of a new social portal that will produce real-time results from both Facebook and Twitter. The site, which will be live later today, will be found at bing.com/social and will be "the first search experience integrating the full Facebook firehose," according to Microsoft.
Bing has featured a Twitter portal for social search, and by adding Facebook results the search engine is stepping up its real-time search game to include results from both services. The Facebook results include both information from public pages, as well as popular shared links from users with appropriate privacy settings for public sharing. Bing also helps you quickly scan the social links by including an excerpt from the link in context within the results.
Brent Purves is a Vancouver Internet marketing consultant & social media marketing strategist for businesses in Canada, USA and around the world. Learn more at Stir, an online marketing, advertising & web solutions agency.
